The selection of target sectors is traditionally bound to an assessment of only a few determinant factors, such as access to an available workforce, industrial sites, and incentives. The target industries that we focus on are not based solely on these factors, but also on conversations with business leaders to better understand potential opportunities and challenges that might not be identified from secondary data sources alone. Our strategy brings to bear the understanding and appreciation of broader socioeconomic trends such as consumption patterns/consumer spending, emerging markets/international trade, and demographic shifts/aging workforce to better understand long-term recruitment and development prospects within emerging economic sections.
In sum, we identified target industries for Midland using a three-pronged approach: quantitative, qualitative, and strategic.