An entrepreneur’s guide to long-term marketing strategies amid COVID-19
24 Apr 2020
While lowering the cost to human life remains of utmost importance during the COVID-19 outbreak, the virus is also fiercely impacting businesses across the globe. In the United States 17 million people, 10% of the workforce, filed for unemployment in a three-week period, and the OECD projects world GDP growth will fall to 2.4% in 2020.
Lacking the deep pockets and credit lines that more established corporations can fall back on during times of economic disruption, the startup community will surely be jarred by the rocky economic road ahead.
When Congress passed the stimulus package on March 27, the $2 trillion aid package included a new Paycheck Protection Program to be administered by the U.S. Small Business Administration (SBA). The objective of the program is to provide small businesses with the capital they need to continue making payroll for...
Texas Cultural Trust Compiles Resources for Creatives and Small Businesses Hurt by CoronavirusApr 22 2020
The Texas Cultural Trust has undertaken a series of research and public policy initiatives to quantify the impact the cultural arts and creative sector have on the Texas economy. By building upon previous studies, we can highlight how the cultural arts positively impact the social and economic wellbeing of communities...
Paycheck Protection Program Loan ForgivenessApr 15 2020
On March 27, 2020, President Trump signed into law the Coronavirus Aid, Relief, and Economic Securities (CARES) Act, a $2.3 trillion relief package designed to help individuals and businesses weather the economic damage caused by the COVID-19 pandemic. The headliner of the CARES Act was the creation of the...