Midland Businesses are Getting Creative
28 Apr 2020
Midland businesses are adaptable and innovative. They are demonstrating that spirit in the creative ways that they are serving customers during the COVID-19 pandemic. Most businesses have altered how they do business, but that doesn’t mean they are closed. In many cases, they have simply moved online or to a remote ordering system. For example, Salcido Family Medicine is now offering real-time, live video appointments so community members can receive healthcare from the comfort of home. Midland Health has added tele-mental health to their remote offerings. Halo Hair and Beauty Bar is selling salon kits for customers to use at home, and Gerardo’s Casita set up a small grocery market inside of their restaurant, in addition to offering food to go. These are just a few of many Midland businesses which have taken creative steps to sustain operations during the COVID-19 crisis.
How to Safely Support Midland Businesses During COVID-19
Continuing to purchase from Midland businesses, even in a reduced capacity, can help keep people employed. Other suggestions include -
- Visit www.PermianStrong.com for up-to-date information on how to support local businesses
- Visit the Midland Chamber and the Midland Hispanic Chamber of Commerce Facebook page for information on businesses which are open
- Order food from local restaurants on #TakeOutTuesday
- Purchase gift cards to be used at a later date
- Order dinner delivery for friends, family and colleagues you would normally have dined with
- Maintain subscriptions and memberships with local organizations
- Use Facetime or Zoom to get bids from contractors for projects that can start immediately once the restrictions have been lifted
Buy Local to Support Our Economy
- 67 cents stays within the local economy
- 50 cents is created in local business activity outside of that particular business
Consider those numbers for a moment. If every ten jobs created by local businesses creates another seven jobs, what would the loss of ten jobs do? The ripple effect can be devastating for the local economy. This makes it critical to keep small businesses operating. Doing so is necessary for our ability to rebound quickly after COVID-19.
Additional reasons to support small businesses -
- Small businesses pay local taxes and employ local people, which helps build local economies.
- Local business owners are neighbors, colleagues and friends. Supporting them helps build community and social capital.
- Local businesses are more likely to have unique, handmade or one-of-a-kind products that can’t be found at chain stores or big online retailers.
- Small businesses positively contribute to the character of our community, making it a special place to live.
The COVID-19 pandemic will pass and when it does, it is important for us to continue supporting one another. We don’t yet understand what the full economic impact of this will be, but we do know that we are strong as a community that supports one another. As always, we are here to support local businesses which need information and assistance.
American Express. (2018, November 13). Small Business Economic Impact Study. Retrieved from American Express: https://about.americanexpress.com/press-release/another-reason-to-shop-small-on-small-business-saturday