How are Uncertain Times Altering Company Location Strategies?

As corporate decision-makers develop their business strategies for the future, the markets they consider are rapidly changing. This dynamic trend was already in place before the onset of the global COVID-19 pandemic as businesses sought to alleviate concentration risk. With the unprecedented impacts on the global economy of the current public health crisis, however, the search for alternative locations has taken on new urgency and quickly became a priority.

While there is still much to be determined about the long-term economic effects of the pandemic (daily cases continue to reach all-time highs in the United States, as of the writing of this piece), we have already seen incredible impacts on the workforce, supply chain, and government support for business. All of these factors will play significant roles in the location decision-making process for business leaders for years to come.

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