Regenerative Ranching Is Better for the Environment, but Can It Be Profitable?

Meredith Ellis harbors no illusions when it comes to the demands of running a cattle ranch. As she offers me a cozy blanket to keep warm during our “buggy” ride on her Kawasaki Mule around her family’s three-thousand-acre G Bar C Ranch on a crisp December morning, she tells me she has “about a hundred items” on her to-do list. Ellis, forty, isn’t complaining; she just knows what it takes to do what she loves, and to do it well. When I ask if she ever takes a vacation, she replies immediately, without a trace of regret: “There is no day off. Ever.”

G Bar C Ranch is nestled between Era and Rosston, about thirty miles northwest of Denton. Ellis is in charge of maintaining the land and the cattle, along with longtime ranch manager Mike Knabe; her dad, G.C., who is 69 and “trying to retire”; and ranch apprentice Jen Peterson. 

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