Increased Retail Expansion Makes Midland a Regional Shopping Hub

Midland is in the middle of a measurable shift. Long known for its energy economy, the city is now attracting sustained retail investment, positioning it as the regional shopping hub for the Permian Basin. Having a median household income of $91,309, which is 18% higher than Texas and 15% above the national average, Midland offers retailers and restaurants a higher-income consumer base and a stable foundation for long-term growth.

Retail Growth Backed by Strong Fundamentals

Retail in Midland supports 6,988 jobs across 729 establishments, reflecting a broad mix of local and national brands. Over the past year, consistent sales tax increases confirm expanding demand.

Collections rose 7.13% year-over-year, with the Midland Development Corporation receiving $1.43 million from $5.74 million in total revenue. With almost 500,000 people in a 60-mile radius of Midland, this revenue increase is thanks to increased spending by residents and regional visitors from West Texas and Southeastern New Mexico, who rely on Midland as their primary retail destination.

Major Anchors Redefine the Market

Midland City Council’s approval of the largest Costco in Texas signals the city’s next phase of growth. Located northwest of State Highways 191 and 158, the 160,000-square-foot facility represents a $50 million investment and will anchor a new retail corridor extending along the 191 corridor. The project will attract secondary development, including restaurants, entertainment venues, and service providers, multiplying the economic impact throughout the city.

The nearby Summit Center continues to expand with new national tenants, while Zoo Midland and The Preserve are introducing new retail-adjacent experiences that enhance local tourism and family activities. Together, these developments position Midland as a destination for shopping, dining, leisure, and entertainment within driving distance for thousands across the Permian Basin.

Data Confirms Regional Reach

Retail data shows that nearly 45 percent of Midland’s shoppers come from outside city limits. Counties across West Texas and Southeastern New Mexico contribute significant retail traffic, solidifying Midland’s role as the regional commerce anchor. Shoppers travel for major retailers unavailable in their local markets, and new projects like the Costco development will only deepen that reach.

Sustained Viability for Retail Expansion

Public and private investment continue to elevate Midland’s community infrastructure, enhancing its appeal as a destination. Upgrades to Hogan Park and Beal Park, development of new athletic complexes, and expanded downtown programming are generating consistent visitor traffic that supports nearby restaurants and retailers. Projects like the Omni Midland Hotel and Thomas Building renovation will extend stays and further increase downtown commerce.

Midland’s retail market is not a temporary boom. It is a structural shift supported by high disposable income, infrastructure readiness, and coordinated city planning. For retail developers, restaurant groups, and experience-driven businesses, Midland presents the data-backed opportunity of a high-spending regional trade area with room to grow.

Explore Opportunities with Midland’s Retail Growth Initiatives

The Midland Development Corporation welcomes discussions with developers, entrepreneurs, and visitors seeking access to West Texas’s strongest consumer market. Visit Midland Development Corporation’s demographic information to explore the potential opportunities.