In Focus: Last-Mile Distribution Drives Industrial Demand in Secondary Markets

Tuesday, August 06, 2019

Retailers are rethinking their supply chain management and locating closer to the end customer to meet their lightning-fast delivery expectations.

Today’s consumers make more purchases online than ever before, and popular merchandise is no longer only small household items and clothing. E-commerce has evolved to include big purchases like furniture, refrigerators, mattresses, and even cars. The challenge is that consumers, accustomed to lightning-fast delivery, still expect to receive these bulkier items in one or two days. To meet those expectations, retailers are rethinking their supply chain management and locating closer to the end customer, which is driving industrial demand in secondary markets that may have taken a back burner to the country’s dense urban metros.

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