Midland Development Corporation Supports Basin PBS

Midland Development Corporation Supports Basin PBS Main Photo

13 Jul 2021


Through a promotional agreement, the MDC supported Basin PBS and their move to Downtown Midland. “Basin PBS plays an important role by educating, inspiring and entertaining our community members. They positively contribute to life in Midland and the MDC is proud to be one of their partners,” said Sara Harris, Executive Director, Midland Development Corporation. 

Basin PBS is the only free, over-the-air Public Television Station in West Texas. “We like to say that we “educate children’s minds and fill adult spirits.”  Whether that be with PBS Programming such as Daniel Tiger or Masterpiece Theatre, we have something for everyone,” said Laura Wolf General Manager/CEO. 

Basin PBSBasin PBS has delivered enriching television programming for over 30 years and sought to expand their mission and reach more residents by relocating to downtown Midland. “The MDC was instrumental in helping us achieve our flagship building in downtown Midland.  Since we renovated the old Ritz Theatre and now have a significant presence, we have brought live music, kid’s events and many other things to downtown Midland.  Whether it is a Mayoral Debate or Congressional, we are a location that provides educational and entertainment programming and events that enriches people’s lives.  MDC is a huge part of our success and we are grateful for their support,” said Wolf. 

Basin PBS is giving back by expanding their program offerings, including in-person events. This includes offering free Movies in the Park at Midland’s Centennial Park on the 1st and 3rd Thursdays in June and July.  In addition to the movie, they provide free popcorn, pickles and drinks at no cost to ensure that all families have an evening to remember.  They will also have a Back to School Festival in late July that will provide resources to families as they gear up for school.  

Basin PBSWithin their Downtown Midland building, Basin PBS also hosts other non-profit organizations such as CASA, Leadership Midland and Right Start.  “As we grow, we will continue to work with other organizations and take steps to satisfy the needs of our community,” said Wolf. “And, with the relocation to downtown Midland and the launch of our own production studio, we are now featuring wonderful local content from groups like the Midland Festival Ballet and the West Texas Jazz Society, to name a few.  Programming, along with local events, contributes greatly to Midland’s quality of life and we are pleased to be a part of that.”

Learn more about Basin PBS and their upcoming programming and events by visiting their website, https://www.basinpbs.org.